Company summary
Baltic Classifieds Group operates leading online classified-advertising portals across Lithuania, Estonia and Latvia. Its websites cover property, vehicles, jobs and general marketplace categories.
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BCG
Baltic Classifieds
Consumer Digital Services
- Index
- FTSE 250
- ISIN
- Not specified
- Book status
- 2026 edition — current
Key activities
Operation of online classified marketplaces, charging professional customers and private advertisers for listings, subscriptions, enhanced visibility and related digital services across property, automotive, employment and general categories.
Key markets
Lithuania is the largest market, alongside Estonia and Latvia. The group benefits from strong local network effects and leading positions in several classified verticals across the Baltic region.
Key drivers
Website traffic, number of listings, customer numbers, pricing and average revenue per customer, digital advertising penetration, property and vehicle transaction activity and disciplined bolt-on acquisitions.
Key risks
Economic weakness in the Baltic states, competition from other online platforms, reduced property or automotive activity, cyber and data-security issues, regulation, customer resistance to price increases and disruption from new digital marketplaces.
Recent Developments
2 July 2026: full-year revenue rose 7% to €88.5m, operating profit increased 13% to €60.4m and adjusted net income rose 7% to €58.1m. The group returned €101.1m through dividends and share buybacks.
Dividend notes
Pays interim and final dividends in euros. The 2026 interim of 1.3 euro cents was paid on 23 January. The 2.8-cent final and 0.3-cent special dividend both go ex-dividend on 10 September 2026 and are payable on 16 October.
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