Company summary
JD Sports Fashion is a global sports-fashion retailer specialising in branded trainers, clothing and accessories. Its estate includes JD and other retail banners across the UK, Europe, North America and Asia-Pacific.
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JD
JD Sports
General retailers
- Index
- FTSE 100
- ISIN
- Not specified
- Book status
- 2026 edition — current
Key activities
Retail of branded sports footwear, apparel and accessories through physical stores and e-commerce, supported by supplier partnerships, merchandising, distribution and acquired retail chains.
Key markets
The UK and Europe remain important, while North America is now a major market following acquisitions including Finish Line and Hibbett. The group also operates in Asia-Pacific.
Key drivers
Consumer demand for sportswear, Nike and adidas product cycles, like-for-like sales, store productivity, e-commerce, North American performance, gross margins, inventory control and share buybacks.
Key risks
Weak discretionary spending, dependence on major footwear brands, fashion and product-cycle risk, excess inventory and markdowns, currency movements, acquisition integration and execution across a large international store estate.
Recent Developments
7 May 2026: FY2026 sales reached £12.66bn and adjusted profit before tax was £852m. JD guided to £750m-£850m adjusted pre-tax profit for FY2027 and continued its rolling £200m annual share-buyback programme.
Dividend notes
Pays interim and final dividends. FY2026 total dividend was 1.20p per share, up 20%. The 0.87p final dividend went ex-dividend on 2 July 2026 and was paid on 31 July.
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