Company summary
Moonpig Group is an online greeting-card and gifting platform operating Moonpig in the UK and Greetz in the Netherlands. Its model uses customer data and digital technology to drive repeat purchasing and cross-selling of gifts.
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MOON
Moonpig
Retailers
- Index
- FTSE 250
- ISIN
- Not specified
- Book status
- 2026 edition — current
Key activities
Online personalised greeting cards, flowers, gifts and experiences, digital reminders, customer-data analytics, mobile apps and fulfilment and delivery of customised products.
Key markets
The UK is the largest market through Moonpig, with the Netherlands served by Greetz and a growing range of experience and gifting products.
Key drivers
Active customers, order frequency, average order value, gift attachment, mobile-app usage, personalisation, tracked delivery, margin discipline and share buybacks.
Key risks
Consumer discretionary weakness, competition, postal and delivery disruption, technology outages, customer-acquisition costs, privacy regulation and slower online penetration of greeting cards and gifts.
Recent Developments
25 June 2026: FY2026 revenue rose 6.5% to £373.0m, adjusted EBITDA increased 8.1% to £104.6m and free cash flow reached £73.5m. The group proposed a 25% dividend increase and plans up to £65m of additional share buybacks in FY2027.
Dividend notes
Pays interim and final dividends under a progressive policy. FY2026 total dividend is proposed at 3.75p, up 25%, comprising a 1.25p interim and proposed 2.50p final. The final is payable on 19 November to shareholders registered on 23 October; check the market timetable for its ex-dividend date.
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